Tour the Factory

Children of any age will find a visit to our factory and Chocolate Museum one sweet trip. The 58,000-square-foot factory and museum is located at our corporate office at 3300 West Sample Street in South Bend, Indiana. Visitors who take the basic factory tour are treated to a history lesson of chocolate and its origins, as a guide leads guests through all of the factory processes, including panning, enrobing and more, including a test sample at the end.

Along the way, visitors are encouraged to ask questions and even talk to our cooks! Though much like Willy Wonka, we do not reveal any of our secret recipes nor can Señor Koko Bean, our mascot, divulge either. (Koko knows a lot about chocolate, but nothing about the recipes really. We keep them hidden in a vault.)

For those wishing to take the extended “Inside Scoop” tour you will dip a chocolate spoon and walk through the Chocolate Museum.

The Chocolate Museum is home to one of the largest collections of chocolate memorabilia in the world, including a 1,300-year-old Mayan chocolate pot among the hundreds of tins, containers and chocolate boxes of all shapes and sizes. The collection extensively features American chocolate companies.

Basic Factory Tour: Free

20-minute guided tours by appointment. See how chocolates are made and sample a piece fresh off the line!

Inside Scoop Tour

$5.00 adult/$2.00 children (11 & under) - Go behind the scenes—where few have gone before, except those with golden tickets. These personal tours, which run at the top of each hour, last 45 minutes or more depending on whom you meet and where you go! Expect chocolate surprises. For Wonka-wannabes only!

If your tour group is 10 or more people, call 574-233-2577 to schedule a tour. Please allow extra time for larger groups.

Factory & Museum Tours

Tours are at the top of every hour.
Mon – Fri 9:00 a.m. – 4:00 p.m.
Sat 9:00 a.m. – 2:00 p.m.
Closed Sundays & major holidays.

Factory Outlet Store Hours

Mon - Fri 7:00 AM - 6:00 PM
Sat 8:00 AM - 4:00 PM

3300 W. Sample St., South Bend, IN